Apple unveils new technology at WWDC in San Jose

Apple CEO Tim Cook will give the keynote speech at this year's Worldwide Developers Conference where analysts believe the company will reveal AI-driven technology

On Monday, Apple kicked off its Worldwide Developer Conference (WWDC) with the announcement that Amazon Prime Video will now be accessible on Apple TV.

A notable omission from Apple TV units in recent years, Apple has confirmed the popular streaming service is finally heading towards its set-top box.

Today was the first day of Apple's WWDC 2017 event, and the company announced new iterations of iOS, macOS, and watchOS.

That means you'll soon be able to watch Amazon's shows and movies on Apple TV to your heart's content.

But now Apple TV users will have a way to watch Amazon content.

We can mark this as the end of a long grudge between Apple and Amazon, competing mega companies that once looked to corner the streaming media market. A preview of new iOS features could also give us a hint of what to expect with this fall's iPhone announcement. The two companies have been competitors in the video industry, but both parties eventually came to an agreement earlier this year.

Retailing for $4,999, the newest member of Apple's iMac family, the iMac Pro, will be available in December, and promises to be the "most powerful Mac ever".

The iMac Pro offers more computing power with an 18-core Xeon processor, AMD Radeon Vega graphics card, 22-teraflops of power, up to 128GB of memory, 4TB of storage, and a almost $5K price tag. The Apple App Store is also getting a makeover, with a designated tab just for games.

Faster AMD Radeon Pro graphics cards are also available for the iMacs, and the hybrid solid-state/spinning disk Fusion drives are now standard.

"You asked (a lot)". Apple's version of machine learning is woven into what its users would do on a daily basis across the operating system, right from understanding faces to suggesting apps based on incoming messages.

The secret is officially out: Apple is taking on Amazon and Google with its own smart speaker, called the HomePod.

Amazon declined to comment on whether it will again sell Apple TVs.

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