Everything we know about the rumoured Siri speaker

Apple's long-rumoured Siri smart speaker is already in production, according to a new report by Mark Gurman at Bloomberg.

Shares of Apple closed lower on Wednesday.

Apple is looking to differentiate the Siri speaker from its competitors, including Amazon's Echo devices and Google Home gadgets.

Bloomberg reports the device will have "virtual surround sound", with better sound quality than its closest competitors, Amazon Echo or Google Home. That sounds somewhat similar to the TruePlay feature available from Sonos speakers, which uses a microphone on a mobile device to optimize sound output for that specific environment.

Last week, we also reported that the iPhone maker is preparing to unveil its voice-activated speaker at its Worldwide Developers Conference. Naturally, its other differentiators would be Apple services, such as Apple Music, and integration with the company's devices. According to Bloomberg, manufacturing of the device has already begun, with Inventec building it for Apple.

Apple didn't immediately respond to a request for comment. Apple is testing speakers that generate virtual surround sound, greater volume and crisper sound than rival products.

Additionally, a new Bloomberg report sheds some more light on how Apple may carve out space for itself in a market now dominated by Google and Amazon.

Apple's Worldwide Developer Conference kicks off on Monday, June 5, with an opening keynote.

Apple is also expected to announce a refresh MacBook lineup, and potentially a new 10.5-inch iPad Pro model. Apple will also embrace third-party services through the Siri-controlled speaker, as is did within iOS 10 past year.

Apple has "considered including sensors that measure a room's acoustics and automatically adjust audio levels during use", the report claims. Last year, Apple opened up Siri on the iPhone to the likes of Uber Technologies Inc. and Facebook Inc., allowing a user to order a ride or send a WhatsApp message with a voice command.

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