Oculus Rift Desperately Vies For Attention With $399 Summer Deal

Oculus Rift

Oculus announced the "Summer of Rift" this morning, slashing $200 off the cost of Rift and Touch-meaning you can now get the full bundle for that mythical $399 "for a limited time".

The deal is part of the "Summer of Rift" promotion Oculus is running, which also has a lot of games discounted.

When the Oculus Rift and HTC Vive originally hit the market a year ago, HTC's more expensive headset had a big edge thanks to its ability to deliver room-scale VR experiences that let you freely walk around virtual environments.

With the latest price cut, the Oculus Rift and Touch bundle is the most affordable VR headset offer now available on the market, at least in terms of high-end options.

Price - one of the biggest hurdles to widespread adoption of high-end virtual reality devices - just got a temporary cheat code for anyone considering the Oculus Rift. Obviously, Oculus is hoping this is enough to get those sitting on the sidelines all this time to get onboard. When Oculus went on sale in March 2016, Cantor Fitzgerald estimated VR could generate $7 billion in sales for Facebook by 2020, or about 10 percent of the company's estimated revenue that year. Would you buy the Oculus Rift and Touch controller at this new $399 price point?

OculusTouchPress
Related Image Expand Collapse Oculus Touch

Facebook's almost $2 billion acquisition of Oculus three years ago was a flier on virtual reality's potential.

Before whipping out your credit card, just remember that you'll need a powerful gaming desktop or laptop to run games smoothly on the Rift.

Further, Rubin said that even the Sony PlayStation was put on sale, "and they're not in desperation to sell hardware".

And Facebook's purchase of Oculus in 2014 wasn't cheap either.

The cynic in me also wonders how long it will be before HTC and Oculus VR release their second-generation consumer VR kits.

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