Star Wars 'Force Friday II' to unveil new 'Last Jedi' character

This Star Wars AR game is like a bad take on 'Pokémon Go'

One way or another, with September 1st nearly upon us, Disney and Lucasfilm have today announced an augmented reality treasure hunt called "Find the Force".

What is it exactly?

Star Wars: The Last Jedi will rise on December 15, 2017. People can then scan the graphic with the app and a character will appear in the room via augmented reality.

Aside from being the launch date for the first wave of new merch from the upcoming Episode VIII, Sept. 1, a.k.a.

"Find the Force" can be played locally at dozens of stores where "Star Wars" products are sold starting next Friday at 12:01 a.m. including Target, Walmart, Toys R Us, Best Buy, Books-A-Million, Bed, Bath and Beyond, Gamestop, JC Penney, Kohl's and more.

The "Find the Force" event will cover 20,000 retail stores spanning 30 countries, and will run from September 1 to September 3. They've already been spotted in some of the Last Jedi footage we've seen so far - they're what Finn and his team are flying toward on the planet Crait. You'll need to download the Friday Force Collectibles app, which should hit the App Store later today. That means you can take a photo or video standing alongside the likes of Admiral Ackbar (as demonstrated in the video above).

Scanning the logo with their phone unlocks the AR character.

Force Friday II runs from September 1 through September 3.

The original "Star Wars", of course, birthed the entire modern era of movie tie-in merchandise four decades ago, so it's only apt that this franchise is aiming to push the AR promotional game to a new level. If you tweet photos or videos of your characters using the hashtags using #FindtheForce and #Sweepstakes during the weekend, you'll be entered to win in a chance to attend the premiere of The Last Jedi.

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