Why Is Amazon Playing Nice With Apple But Not With YouTube?

Mary Pulido               CBS News

Google said in a recent statement that it had to take extreme steps after Amazon's recent delisting of new Nest products and the e-commerce giant's long-running refusal to sell Chromecast or support Google Cast.

Amazon Prime Video is available now on Apple TV for free.

The beginning of service fulfilled the promise made by Apple CEO Tim Cook during a conference in June this year.

What that means in practical terms is that, if you use the Amazon ecosystem to enjoy movies and TV, you'll no longer be able to dial up YouTube, whether you're jonesing for classic camp like Beware! Seeing it go will definitely be upsetting for most users, even more so when they realize that it's all because of petty competition between two billion-dollar companies. You get voice searches through Google's Assistant - playback controls with some apps, weather info and some data you might never think to ask a TV, such as flight status. "Especially when the Apple TV 4K is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound from so many other applications - including iTunes and Netflix".

In a report by Engadget, Google announces that it is totally disabling YouTube access for users of both the Echo Show and Amazon's Fire TV devices.

The current feud centres on Amazon's refusal to sell some Google devices that compete with Amazon products.

The rivalry among leading brands has been helping other players to strive in the market. According to eMarketer, the Roku ($30) is the most popular streaming device in the U.S.

"The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR". The conflict further heated up two weeks ago when Amazon found a roundabout way for their consumers to still access the video portal, redirecting them to the web version of it instead of using an app. The Apple TV 4K comes in either 32GB or 64GB variants, although note that this won't allow you to store much content locally, whether 4K or 1080p. On Thursday, Dec. 7, the device's users can now watch the Thursday Night Football on iPhone, iPad, and Apple TV. Although that doesn't explain why Amazon has also pulled those Nest products. You can always get the player on the device.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

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