Circuit City announces reboot almost 9 years after closing

Circuit City Announces Plans for Digital Physical Comeback	
							Daniela Forte
	Content Manager

At the CES event, Circuit City is expected to announce its official launch concentrated on the retail verticals of e-commerce, mobile, technology, omni-channel commerce.

Almost a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on February 15 and some limited brick-and-mortar locations.

The company has also enlisted IBM Watson as a personal shopping assistant on the website, according to a news release.

Company CEO Ronnie Shmoel announced that the company will begin its comeback with a "experiential" website, then a series of kiosks before moving up to stores within stores and eventually showrooms.

The retailer attempted to operate strictly online after closing its last store in 2009, however those plans folded in 2012.

Sears, Kmart to close 100 more stores, including 1 in N.J. "The IBM web commerce platform will allow Circuit City to expand offerings for a personalized shopping experience and enhance the product discovery journey", the company said.

Under new ownership, Circuit City will relaunch with a dynamic, social-focused e-commerce site, along with various concepts of innovative retail stores, and unprecedented e-commerce technology offerings.

Shmoel acquired its brand, website and associated trademarks in 2015, and now says that "major retailers" are interested in working with it on stores within stores.

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