H&M Issues Apology After Running Ad Showing Black Model With 'Monkey' Hoodie

The item has sparked a heated online debate with many accusing the brand of'casual racism

Fashion retailer H&M has merited the ire of the Internet after a photo of a black boy wearing a green hoodie with the words "coolest monkey in the jungle" surfaced online.

Many consumers reacted to the photo on social media, describing it as tasteless or worse, offensive.

In a statement, H&M said it agreed with those who were "upset about the image".

"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"

H&M removed the item from its website after hundreds of social media users accused the ad of being racist. "This image has been removed from all online channels and the product will not be for sale in the United States". We will also look into our internal routines to avoid such situations in the future.

The apology came after several shoppers and commentators had slammed the company over the slogan.

As of Monday morning, the clothing giant's website still features the hoodie, but without anyone wearing it.

Someone else wrote: "No doubt the H&M monkey hoodie photoshoot was organised with completely innocent intentions but in today's outrage society you have to triple check everything you do".

This is not the first time that a major company has been skewered for using racist or insensitive advertising.

Related news:

Hot News

isis-killer-beheading-video-story-top GoPro shares dive as it cuts staff, exits drone market
Jan 09, 2018 - 00:26
The news comes after word leaked last week that GoPro was about to lay off more than 250 workers from its aerial division. According to CNBC , no sale can be assured, and it's unclear whether anyone has made an offer to buy GoPro .

isis-killer-beheading-video-story-top James Franco Blocks Tommy Wiseau From Finally Getting His Golden Globes Moment
Jan 09, 2018 - 00:14
Actor Violet Paley took to Twitter during the ceremony on Sunday (7 January) to accuse Franco of trying to force himself on her. At the time, Sheedy called Franco "a attractive , generous man" in a New York Times profile.

Luke Walton, Lonzo Ball downplay latest LaVar Ball criticism
Jan 08, 2018 - 00:54
Walton disregarded the constant criticism coming from his star rookie's father, "I'm fine with it, it doesn't both me". My only concern with any of it is for [Lonzo Ball]. "They're 100% behind and supporting what we're doing".

isis-killer-beheading-video-story-top North Dakota State takes back FCS title, tops James Madison 17-13
Jan 07, 2018 - 04:38
NDSU finished plus-2 in turnover margin, including two interceptions that both came with James Madison in scoring position. You could feel the air leaving the stadium as the Dukes brought the punting unit out with just over three minutes to play.

isis-killer-beheading-video-story-top David Letterman's Netflix show premieres this month with guest Barack Obama
Jan 06, 2018 - 00:27
The streaming platform teased the new show's January 12 launch in a tweet with a lineup topped by the former U.S. leader: "Obama". Obama is no stranger to talking shop with Letterman, having appeared eight times on " The Late Show " during Letterman's tenure.

isis-killer-beheading-video-story-top Sony Xperia XA2, Xperia XA2 Ultra, Xperia L images and specifications leaked
Jan 05, 2018 - 12:32
The Xperia XA2 will also feature a 5.2-inch display, while the bigger and the more premium sibling may have a 6.0-inch screen. The Xperia XA2 is listed on GFXBench with a 21MP rear-facing primary camera with support for shooting 4K-resolution videos.

isis-killer-beheading-video-story-top Nokia 6 (2018) with 5.5-inch display, Snapdragon 630 goes official
Jan 05, 2018 - 12:32
This is their new mid-range smartphone that replaces its current model that runs on a Snapdragon 430 processor . Talking about the hardware, the Nokia 3310 is tipped to come with a dual-core processor clocked at 1.5 GHz.

isis-killer-beheading-video-story-top Everton's Ross Barkley set to join Antonio Conte's Chelsea for £15 million
Jan 05, 2018 - 12:27
But Chelsea have this morning seen their odds of landing Barkley slashed from 4/9 to 1/5 - shorter than they've ever been. Barkley was reportedly close to joining Chelsea during the summer transfer window but in the end the deal fell through.

isis-killer-beheading-video-story-top Burlington Songwriter Releases Single To Help Puerto Rico's Hurricane Recovery
Jan 03, 2018 - 02:19
Education commissioner Pam Stewart reached out to her counterpart in Puerto Rico in November to make this arrangement possible. The governor visited Puerto Rico twice and met with local offices about what can be done to help those who are still in need.

isis-killer-beheading-video-story-top Assam's first draft of NRC identifies 1.9 crore as Indian citizens
Jan 02, 2018 - 10:36
It covers 1.90 crore people out of total 3.29 crore applicants, who submitted their documents to include their names in the NRC. Assam has been driven into a conflict between the permanent residence and those who have migrated from Bangladesh.

isis-killer-beheading-video-story-top Dom Capers, Packers' defensive boss since '09, fired
Jan 02, 2018 - 10:35
Capers had been the defensive coordinator with the Packers since 2009, helping the team win a Super Bowl during the 2010 season. In 2014, the Packers led Seattle, 19-7, with three minutes left in the NFC Championship Game, but eventually lost on overtime.

isis-killer-beheading-video-story-top Death toll from Iran's anti-govt protests rises to 15
Jan 02, 2018 - 10:34
Iran's President Hassan Rouhani sought to downplay the significance of the protests in a cabinet session Sunday. One police officer was killed and three others injured during protests in Najafabad city near Isfahan.

isis-killer-beheading-video-story-top Texans likely to keep Bill O'Brien as head coach, sources say
Jan 01, 2018 - 00:21
If there is room for only one, the Houston Texans reportedly plan to retain head coach Bill O'Brien over his boss this offseason. O'Brien has received public endorsements from Watson, wide receiver DeAndre Hopkins and outside linebacker Jadeveon Clowney.

isis-killer-beheading-video-story-top Maine's minimum wage to increase to $10 an hour
Jan 01, 2018 - 00:20
Ohio's hourly minimum wage is about to rise again, with the rate going up by 15 cents an hour Monday from $8.15 to $8.30. Cathy Young, R-Olean, and Goodell for making sure the increase to $15 is phased in over the next few years.

isis-killer-beheading-video-story-top Instagram is integrating recommendations into user feeds
Jan 01, 2018 - 00:19
They'll see things from their wider network, too - not entirely different from Facebook's new Explore feed , in fact. It didn't confirm when that rollout would complete and become available to all of Instagram's user base.