Instagram is integrating recommendations into user feeds

Instagram adds Recommended For You posts in your home feed
     
     
       By Ida Torres

It will contain three to five suggested posts, we're told.

The "recommended" section into Instagram's main feed will show posts of accounts that users do not follow but instead show accounts/posts that Instagram thinks you might like.

This isn't the first time Instagram has offered recommended content. You could also see what posts friends have been liking in the Following section, if you chose. Users need not get it confused with their own home feed. They'll see things from their wider network, too - not entirely different from Facebook's new Explore feed, in fact.

This feature, meant to help broaden a user's reach to more content, comes a couple of weeks after Instagram announced support to follow hashtags, rather than just specific accounts.

"Recommended For You" was tested in recent months and was quietly brought into effect on people's timelines recently according to TechCrunch.

It follows the new feature of following hashtags which Instagram recently introduced.

The feature can't be disabled, but it is possible to hide these recommendations temporarily, according to Instagram's Help documentation.

To hide the recommended post, tap the three-dot icon (horizontal dots on iOS, vertical dots on Android) above the recommended post tap Hide. The social media platform did not give any clear indications on when exactly will the new update be fully available to all its users.

But even still, its appearance has irked some users, who prefer the classic experience - including, in many cases, the chronological feed.

The "Recommended for You" feature is now rolling out to all iOS and Android Instagram users. It didn't confirm when that rollout would complete and become available to all of Instagram's user base.

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