Shoppers In France Are Full On Punching On Over Nutella

Nutella

Intermarché supermarkets dropped the price of Nutella from 4.50 Euro to 1.40 Euro, causing fights and scuffles and eventually leading to a police response in order to restore order. A supermarket employee told local media that they were trying to get in between the customers but they were pushing them. Elsewhere, customers reported an old woman who was hit on the head with a box while another walked away with a bloody hand.

In one shop an employee reportedly got a black eye after attempting to separate warring customers. In some stores, smart shoppers prepared the night before, hiding jars of Nutella in other aisles, behind unrelated products.

The sales at the Intermarché chain-€1.41 ($1.76) a jar, representing 70% off-prompted "riot scenes everywhere", according to the Lyon-based newspaper Le Progrès.

One video of shoppers has already netted more than 2.8 million views, as worldwide viewers marvel at throngs descending into hysteria as they rush and jostle to fill shopping bags with cheap Nutella.

The spread grew in popularity in the 1960's when a new version was introduced to supermarket shelves and was named Nutella.

Born in 1964, Nutella has proven to be a beloved nutty spread worldwide.

A supermarket worker has described people's desperation to get their hands on cut-price Nutella as an "orgy".

"We are aware of a number of reported incidents that have occurred as a result of a promotion on Nutella in a French retailer", a Ferrero spokesperson told International Business Times.

The French are voracious consumers of Nutella, eating around 100 million jars a year - more than any country other than Germany. "We were on the verge of calling the police".

The delicious spread was created by Italian company Ferrero - it was first introduced in 1965.

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