Advertisers Hit Back At Facebook After Cambridge Analytica

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But will the differences actually impact users?

"We have a basic responsibility to protect people's data", Zuckerberg said in an interview with CNN, breaking a public silence since the scandal erupted at the weekend.

Channel 4 News, as you may recall, was one of the three media companies (alongside the Observer/Guardian and New York Times) that helped break the initial story that kicked off the situation Zuck now finds himself in.

Facebook said it discovered last week that CA may not have deleted the data as it certified.

Numerous announced changes will happen behind the scenes or in settings casual users don't visit often - or don't know exist.

Zuckerberg believes that bad actors are trying to use Facebook to interfere with elections.

"To have a truly open public square, the requirement is that it be open - that it not be manipulated - and now you have Facebook, by all appearances, manipulating the public square", Johnson pointed out. It will now give this tool prime real estate at the top of your News Feed. In this process the data of 50 million Facebook users was compromised.

The crisis has renewed questions about Facebook's ability to protect the privacy of its users while also exploiting their personal details to fuel its lucrative advertising business.

But if you decide to take the leap and untangle yourself completely from Zuckerberg's web, follow this link and click on the option to "permanently delete my account". Even if an app has been vetted, it will no longer be able to access users' data if they haven't used the app for three months.

Embattled Facebook founder Mark Zuckerberg said that he would be fine with the company being subject to government regulations in a sit-down with CNN on Wednesday.

Because what users may not have known is that along with their own data, they were also allowing the app to access their friends' information, and it's this extension of the data harvesting - and what was done with it - that has made headlines.

The call to testify caps what has been a busy week for Facebook. If the audits will find apps that misused personally identifiable information, the company will ban those apps and tell everyone about its findings.

"Kaiser's revelations will reignite a fierce argument about the tactics used to try to influence voters in the Brexit campaign - and will add to the pressure on Alexander Nix, the [suspended] CEO of Cambridge Analytica".

We're also taking steps to reduce the data you give an app when you use Facebook login to your name, profile photo, and email address.

Mr Zuckerberg announced new steps to rein in the leakage of data to outside developers and third-party apps, while giving users more control over their information through a special toolbar. "We need to make sure we don't make that mistake ever again". "And we're gonna do that". As he said, we know that this was a major violation of peoples' trust, and I deeply regret that we didn't do enough to deal with it.

Facebook says it will restrict the data developers can access if the app hasn't been vetted. The company has promised to double the amount of people working on safety and security from 10,000 in 2017 to 20,000 by the end of this year. But users downloaded plenty of third-party apps before then.

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