AG: Nearly 3 million Pennsylvanians impacted by Facebook privacy breach

New Review for Third-Party Apps on Facebook

A separate investigation by the House of Commons committee on digital, culture, media and sport into fake news will also continue to examine issues relating to Cambridge Analytica.

Cambridge Analytica was created around 2013 initially with a focus on U.S. elections, with $15 million in backing from billionaire Republican donor Robert Mercer and a name chosen by future Trump White House adviser Steve Bannon, the New York Times reported.

The Indian government too has shot-off notices to both Facebook and Cambridge Analytica, confronting them with questions on data breach issue.

Cambridge Analytica said on Wednesday that it had been the subject of "numerous unfounded accusations" and had been "vilified" for activities that were both legal and accepted as a "standard component of online advertising in both the political and commercial arenas".

"We will also monitor closely any successor companies using our powers to audit and inspect, to ensure the public is safeguarded", a spokeswoman for the Information Commissioner's Office said in a statement.

Cambridge Analytica's board has also applied to appoint insolvency practitioners Crowe Clark Whitehill to act as the independent administrator.

But Cambridge Analytica's announcement left several questions unanswered, including who would retain the company's intellectual property - the so-called psychographic voter profiles built in part with data from Facebook - and whether Cambridge Analytica's data-mining business would return under new auspices.

Facebook says it will keep looking into data misuse by Cambridge Analytica even though the firm is closing down.

Facebook estimates it shared a total of 70.4 million American users' data with third-party developers.

"People aren't expecting to trade their privacy for a Facebook page", Stein said in a statement.

Damian Collins, the chair of the U.K. Parliament's media committee, told Sky News that he was "alive to the risk" that the company might try to rebrand itself.

The Cambridge Analytica sign had been removed from the reception area of its London offices on Wednesday.

Cambridge Analytica did not immediately respond to a request for comment. We need to make sure their shut down is not just some rebranding or a way to hide from investigations.

Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the US electorate.

According to Emerdata's Companies House record in the United Kingdom, its business involves "data processing, hosting and related activities", while Alexander Nix, the suspended CEO of CA, was appointed as a director in February, only for this to be terminated in April.

It collected information on tens of millions of people and their Facebook friends, even those who did not download the app themselves.

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