Perform Group signs $1bn U.S. streaming deal with Matchroom Boxing

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   Eddie Hearn has announced a $1bn deal to promote boxing events in the US

The 38-year-old also revealed that the undercard fights of each event will be streamed on social network sites for free.

Eddie Hearn said, "This is a historic moment for Matchroom and the sport of boxing".

"In rugby league, who are the players? We will be making an announcement on it shortly", Hearn said.

A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport.

"We need to get this out there because I am so excited to shake up the world of boxing in America".

John Skipper, the newly appointed Executive Chairman of Perform Group said: "DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans". "Recently, we made our move into boxing in America, but there were certain things that I needed to be able to take boxing here to a new level, to build a stable that is unrivaled".

Based in the UK, DAZN - pronounced Da Zone - is akin to Netflix in that it's a online streaming platform providing multiple services to its users.

"This is a historic moment for Matchroom and the sport of boxing", said Hearn "Since our expansion to the U.S., we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level".

None will be on pay-per-view, but they will be available for a monthly fee without a long-term contract, much the same as Frank Warren's BoxNation. "I needed to have artillery and we are very risky when we have artillery".

Other notable fighters include former welterweight champion Amir Khan, Tony Bellew, Dillian Whyte, Kell Brook and more but Hearn is now looking to create an 30-man American stable including some of the biggest names in the sport, particularly ones without a promoter. Hearn wants to explore promoting cards in all of the major markets if the demand is there. Hearn added that for one card he may spend more than the budget of HBO and Showtime combined. Now all he needs is fighters and a lot of them.

Skipper's appointment stated that he would oversee all of Perform's operations and strategy but both his statement and that of Simon Denyer, the founder and chief executive of Perform, implied that Skipper would be focusing on DAZN. "Since our expansion to the USA, we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level", Hearn said.

Hearn said the reason he wanted to unveil the plans now even though DAZN hasn't yet formally announced its arrival in the USA and the boxing won't begin until September is because "I'm talking to all these fighters".

'It's a barrier to entry and in some ways it is a negative for fans who just want a good service to watch some tennis, basketball or football and don't want other products pushed onto them'.

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