Very Interesting New Feature Coming to Facebook

Josh Edelson  AFP via Getty ImagesA sign is seen at the entrance to Facebook's corporate headquarters in Menlo Park

People already use Facebook to meet new people, and we want to make that experience better. You'd hope that developers would be holding Facebook accountable for not keeping their users' information safe, and for not being transparent enough. Because, duh, that's what many people primarily use the social media platform for already.

It also comes as details emerge of a small group of Facebook employees having permission to "access users' profiles without the users finding out", according to the Wall Street Journal. And, to be honest, expecting an ethical outcome from anything that is led by Zuckerberg, would be foolish.

"I know that it hasn't been easy being a developer these last couple of months, and that's probably an understatement", Zuckerberg told the large crowd of devs gathered in San Jose, California. Potential matches will be recommended based on a number of factors, including mutual friends on the social network.

Facebook connects friends and acquaintances but until now, has not delved into the domain of match-making, where a host of competitors offer services, from privately held eHarmony to IAC-owned OkCupid and PlentyOfFish. But if you have friends and relatives like yours truly, who create a zillion profiles for different audiences, chances are that soon one of your aunts will catch you in the act. After pretty much incorporating anything and everything other popular apps have going, this is normal trajectory for Facebook. After that, people who match an applicant's taste, behavioral patterns and other factors will be displayed on the screen. Swaying voters toward one candidate based on racially exploitative lies smacks of type voter suppression that, while more insidious, is not unlike the voter ID laws that now attempt to suppress the Black vote. Perhaps there's a "get what you pay for" thing going on, but I'd rather save my money for actual dates than wasting it away on a dating site. We spend more of our lives at work than nearly anywhere else.

The major dating sites are actually pretty expensive, hooking you in with pretty good deals up front, but then charging you more for certain features.

You guys that do that are great, really - keep it up. I hope FaceMash tops his list of regrets - a website he had created after hacking into college data and stealing pictures of students that allowed Harvard students to rank each other by hotness.

"We need to take a broader view of our responsibilities". More care needs to be taken by Facebook and its tech industry peers to ensure that in connecting people with one another, these connections are positive-a sentiment which Mr. Zuckerberg said his company strives to achieve.

Match's own boss Mandy Ginsberg was more circumspect, but still used the opportunity to highlight the Cambridge Analytica scandal.

Now apply this to your very personal, intimate life.

"Facebook could have copied swiping apps in its attempt to enter the dating space, but instead they copied Hinge", the spokesperson said.

But hey, why not let Facebook control our love lives, too?

The dating feature will link people based on shared events and groups.

The fact is, this could well be news you can use. Afterall, Facebook's own history of violating data privacy, coupled with this dating platform's inherent nature, could turn this application into the flawless tool for Facebook, or a third party to snoop on us at our most vulnerable.

Dureen is a communications professional from Pakistan, now living in the UK.

The views and opinions expressed by the expert do not necessarily reflect those of Sputnik.

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