Two theories about Apple’s mysterious event

Apple expected to unveil new iPhone models on September 12

Looks like we don't have to wait until September 12th to get our first look at Apple's new iPhones.

Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season.

On Thursday, Apple issued invitations to its upcoming September 12 press event, which will reportedly debut the new phones as well as other new devices and upgrades. As for this leaked image where you can see both models in the embellished Gold colour option, does looking at the image make you want to upgrade to the latest iPhone iterations when they are officially launched? Although we have a single image to work with, it does confirm most all rumors that we've heard about the watch's design.

New iPhones are coming in September, and now we know exactly when.

The image shows a watch with what appears to be an edge-to-edge display, a more advanced watch face, and some subtle design tweaks. Now another leak has appeared, suggesting that an improved Apple Watch model is also on the way. Apple is reportedly planning to unveil three new iPhone models, with two having OLED display and an affordable version that is said to feature an LCD panel. It's planning three new models that look like the iPhone X, including a refresh to the flagship device, a larger premium model, and a larger, cheaper model that comes in different colors. Still, it's expected to be available in some eye-catching colors to entice consumers into buying a less expensive iPhone.

Nonetheless, if Apple does do away with the conventional button, millions more users will have to relearn the most basic UX of the iPhone (one that Steve Jobs frequently touted).

Apple's clever 3D Touch feature has seen mixed success since its introduction in 2015 with the iPhone 6s. Both models resemble the current iPhone X.

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