Apple Unveils the Xs Max, Its Biggest iPhone Yet

Apple expected to unveil bigger, pricier iPhone on Wednesday

The names were revealed via links to otterbox cases for the iPhone XS and iPhone XS Max.

Details of the new phones were found in publicly viewable code contained in the so-called sitemap of Apple's website, which was subsequently removed.

A new technique called Smart HDR does better, Apple marketing chief Phil Schiller said Wednesday at Apple's iPhone launch event. "It's a matter of getting people to keep moving up".

The new top model, called iPhone XS Max, has a 16.5-centimetre screen with a "super retina" edge-to-edge OLED display with richer colours.

This is not the first time that Apple has accidentally leaked crucial device information prior to its big announcement.

The glass is, according to Apple, the most durable glass used on smartphones. Last year's iPhone X - pronounced "ten" - represented a major redesign. While the new Watch models are thinner, Apple says they also have larger screens, providing displays that are over 30 percent larger than those of the Series 3. Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X. The most expensive version, the 6.5-inch iPhone, could cost as much as $1,200, and may include a rear camera with three lenses.

That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins.

A larger version of the phone with a 6.5-inch display is also expected.

"Apple has never competed on price", said Josh Blechman, director of capital markets at Exponential ETFs, which holds Apple shares in its exchange traded fund.

The Apple Watch 4 - What is it?

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As for the Apple Watch, the sitemap files indicate that it's also due for a size increase with cases for the new watch apparently coming in at 40mm and 44mm versions, up from the 38mm and 42mm models now available.

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space.

Apple CEO Tim Cook will take the stage at the Steve Jobs Theater at Apple's (AAPL) headquarters on Wednesday to unveil its latest and greatest devices.

The pictures obtained by the site also note there is a new hole between the side button and Digital Crown (which the site suggests could be a microphone), and notes that the Digital Crown and side button have been modified since the previous model, too.

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