Canelo Álvarez signs richest contract in sport history, worth $365m

Alvarez has won world titles at middleweight and light middleweight in his career and has recorded victories over the likes of Golovkin, Amir Khan, Miguel Cotto, Erislandy Lara and Shane Mosley. The deal with DAZN puts his fights on a platform with a monthly subscription cost ($9.99 monthly after a one-month free trial).

"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", John Skipper, executive chairman of Perform Group, DAZN's parent company, told ESPN of this new deal with Canelo.

"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances", he added.

As far as his new contract is concerned - the richest in the history of pro sports - Canelo says he's not about to go on a spending spree because he's already rich and has everything he wants.

The deal begins on December 15 as Alvarez takes on Liverpool's Rocky Fielding for the WBA regular super-middleweight belt.

"At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans".

Alvarez, 28, is from Mexico.

The lucrative deal comes on the heels of HBO recently announcing its plan to pull the plug on its boxing coverage by the end of 2018, forcing Alvarez and others to seek new broadcast homes. Golden Boy fights will participate in 10 matches per year on the platform. The live productions will be a collaboration between DAZN and Golden Boy Media and Entertainment, De La Hoya's in-house production arm, and will push the boundaries of traditional boxing shows by incorporating new features with virtual graphics and social media interaction.

DAZN, which is owned by the United Kingdom -based Perform Group and overseen by former ESPN president John Skipper, also signed an exclusive deal with the World Boxing Super Series to stream a trio of tournaments promoted by Sauerland Events.

The deal, which is for 11 fights, will see him earn a minimum of £278,148,250 over the next five years. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service's sports on connected devices including Smart TVs, smartphones, tablets, games consoles and PCs.

Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn.

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