Bezos on top, Zuckerberg tumbles and Kylie Jenner makes history — Forbes list

Owner of Kylie cosmetics Kylie Jenner makes it to Forbes billionaire list

Last July, ET spoke to Jenner's sister, Kim Kardashian West, when she defended Jenner after the makeup mogul appeared on the cover of Forbes magazine's America's Richest Self-Made Women issue. Forbes which released the list on Tuesday attributes the shrinking numbers to economic forces and weak stock markets.

Jenner is worth $1 billion, according to Forbes, thanks in part to her company Kylie Cosmetics signing an exclusive deal with Ulta Beauty a year ago. Its research found that the total number of billionaires had declined over the past year from 2,208 to 2,153. This year's list also saw RIL Chairman Mukesh Ambani make it to the top 10 for the first time.

The pop superstar, who is said to be dating Naomi Campbell, took to Twitter to hit back at the Good Morning Britain host after he mocked Kylie Jenner online. "She grew up in a wealthy, famous family. There's no self made anywhere in her story".

'I see Kylie Cosmetics going very far.

Jenner falls into the latter category. Kylie's mom aka "momager" Kris Jenner manages all her PR and financial operations, in return for a 10% share. The Kardashians were thrust into the spotlight after Robert died in 2003, and they eventually landed the E! reality series "Keeping Up with the Kardashians" in 2007. "Leveraging fame and fortune from your pedigree is NOT self-made".

As for Kylie Cosmetics partnering up with beauty retailer Ulta and reportedly selling $54.5 million worth of products in just six weeks, Jenner is matter-of-fact about its success. Jenner has 128 million followers on Instagram alone, where she constantly posts about her new products.

"Her money she made on the show that she put into her company, seems self made to me", said Gen.G content creator AvaGG.

Appering to claim Liam's star is fading since One Direction split in 2016, Piers lashed: "Mate, no offence but I really wouldn't play the relevancy card right now".

Marketing is carried out through social media, primarily dependent on Ms Jenner's enormous following. They sold out in less than a minute.

Last year Jenner made the cover of FORBES' on the 60 self-made riches women issue when after they valued Kylie Cosmetics at almost $800 million.

Kylie Cosmetics' revenue climbed nine per cent to an estimated $500 million AUD previous year.

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