What we know about the Apple TV service

Steve Carell Reese Witherspoon Jennifer Aniston

Apple Arcade, a new games subscription service from the company was announced at its special event. It's coming this May, and the app will also expand to smart TVs and players like Roku and Amazon Fire TV in the spring. Steven Spielberg, Reese Witherspoon, and Oprah Winfrey all joined Apple boss Tim Cook on stage, but the announcement as to what the service is, how much it will cost and how it will operate won't be coming until later this year. Will they be able to compete with Netflix, Hulu, and Amazon?

As for Apple News+, so far available only in the United States and Canada, Apple says it won't replace the existing free Apple News service that already exists.

Through the new Apple TV app, users can subscribe to Apple TV channels - including HBO, SHOWTIME and Starz - and sports, news and network TV from cable and satellite providers.

The Apple TV App has been redesigned to display content from all these services, so it's not necessary to jump between apps to see everything. The new Apple TV will be available in more than 100 countries in the future.

The new credit card service will live in the Wallet app on iPhone, though customers will also get a physical card made of titanium.

Continuing its incredibly profitable and frankly quite smart trend of focusing on services, Apple just announced Apple Arcade, which is essentially a gaming subscription service. Apple News Plus will have over 300 magazines, and all will be available via a single subscription for only $9.99 a month.

While Apple has always been more than a "products" company, in the last few years it has somehow been more about the iPhone, iPad and Mac devices. The monthly fee for Apple News+ is $10, and the account can be shared among family members.

Apple TV Plus wasn't the only subscription service announced during the presentation, though.

Apple Card: Launches this summer to qualified users in the United States only. The credit card is created to be used through Apple Pay, with Apple software helping customers track their spending and payment habits. Subscribers can also access current and past issues, as well as individual articles from magazines such as The Atlantic, Condé Nast Traveler, GQ, National Geographic, New York Magazine, The New Yorker, Vanity Fair, Vogue and more.

Available in the U.S. and Canada to begin with, publications offered by Apple News+ include Vogue, National Geographic, People, ELLE, The Wall Street Journal and Los Angeles Times.

As you could undoubtedly tell by now, the most important bit of the puzzle is still missing, and that is the price of Apple Arcade.

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