Apple Is Officially Shutting Down iTunes, Teases What’s Next

Black and white Apple store logo

The closure of iTunes, as reported by Bloomberg, is expected to make up part of the Keynote address undertaken by Apple CEO Tim Cook on Monday when he takes to the stage at Apple's annual Worldwide Developers Conference (WWDC) in San Jose, California.

Usually, Apple streams the event on all its devices such as iPhones, iPads, MacBooks and Apple TV. By 2013, more than 25 billion songs were sold and another 40 billion apps. Among the possible updates: shutting down iTunes, iPhone and iPad software updates and a revamped Apple Watch.

For the last couple of months, there have been reports of Apple reportedly planning to separate Music, TV, and Podcasts into different apps in the next version of macOS. Without iTunes, customers can manage their Apple gadgets through the Music app.

It cited people who were familiar with plans for the WWDC as saying that there would be announcements around apps that run on any Apple device, augmented reality and personal healthcare management.

The fate of the iTunes store for Microsoft Windows is still unclear though.

Apple will be unveiling updates that include the end of iTunes, the iPad replacing a PC, a unified app strategy, and better Watch independence. Potentially, the new generation Apple devices would be the first to not have iTunes on its systems.

So, what are we expecting to see announced by Apple on-stage today?

More recently, the application has been criticised for not being consumer-friendly, and Apple has struggled to compete with music streaming services such as Swedish company Spotify, which allow users to pay a subscription to play music without having to buy it.

Thus far, Apple has only let its users download apps that are up to 150MB in size when on a cellular connection - obviously, that restriction rules out quite a few App Store apps.

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